Live and Kicking by Insomnia came into life in 1999 as a company specializing in manufacturing knits. The Company launched Live and Kicking as its brand to create an apparel line perfect for individual people who follow their unique path in life and for those style-makers who express their individuality by the way they dress.
The Evolution of Live and Kicking by Insomnia from showcasing under the shades to stand alone outlets across the island is a sensational trend setter for the teenage and Youth segments

Our mission is to make LIVE AND KICKING by Insomnia a casual Streetwear brand embodying fashionable and trending outfits. This requires a high level of quality and professionalism within areas such creation, style, manufacturing and retail process.